https://amyasin.com Amy Asin Fri, 12 Jan 2024 19:22:07 +0000 https://amyasin.com en https://amyasin.com/ENCHANT-BRAND-REFRESH Fri, 12 Jan 2024 19:22:07 +0000 Amy Asin https://amyasin.com/ENCHANT-BRAND-REFRESH <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf0f51efd8eead2c14f8931d15fc9e5479e766d287dc2ac5966a98b1ae984729/enc-logo-rgb.jpg" data-mid="201860843" border="0" src="https://freight.cargo.site/w/1000/i/bf0f51efd8eead2c14f8931d15fc9e5479e766d287dc2ac5966a98b1ae984729/enc-logo-rgb.jpg" /> ENCHANT CHRISTMASPROJECT TYPEBrand Refresh Logo Design Packaging Design Brand Identity&nbsp;Art Direction&nbsp; As a part of the Creative team at Enchant, I contributed to their award-winning brand refresh project. My primary contribution was creating a packaging system for their premium holiday toy and decor line, allowing guests to bring the magic of Enchant into their homes. I also co-created the updated logo system for Enchant’s events, adapting it to fit the new brand standards. Illustrated story-related elements tie the event themes together, creating a recognizable and adaptable "visual world of Enchant". Inspired by modern Scandinavian design, Enchant’s rebrand is anchored by a four-pointed star pattern. Elegant, versatile and recognizable, it evokes the millions of twinkling lights at its events.&nbsp; <img width="5100" height="2700" width_o="5100" height_o="2700" data-src="https://freight.cargo.site/t/original/i/16c55b70a22e796c4a3fc35a5f844183fc55c051475223770693cb76ec3c59e6/enc-rebrand_assets.jpg" data-mid="216385050" border="0" src="https://freight.cargo.site/w/1000/i/16c55b70a22e796c4a3fc35a5f844183fc55c051475223770693cb76ec3c59e6/enc-rebrand_assets.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/65f4eccf251262728959282dd718626bea238d618aa22643d55df22c169f1718/TGS.jpg" data-mid="201598294" border="0" src="https://freight.cargo.site/w/1000/i/65f4eccf251262728959282dd718626bea238d618aa22643d55df22c169f1718/TGS.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40e795d29fd71b8d7831d5fe8cd2d4ebc06178917e1267ddcb4e722b71ef851b/TME_1920-0-00-00-00_1.jpg" data-mid="201860793" border="0" src="https://freight.cargo.site/w/1000/i/40e795d29fd71b8d7831d5fe8cd2d4ebc06178917e1267ddcb4e722b71ef851b/TME_1920-0-00-00-00_1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7acde03b5c65c8557088f6dcc3cc4cee474640fcc498fb3056f8c426b0d1f77d/SMT.jpg" data-mid="201598292" border="0" src="https://freight.cargo.site/w/1000/i/7acde03b5c65c8557088f6dcc3cc4cee474640fcc498fb3056f8c426b0d1f77d/SMT.jpg" /> <img width="920" height="1248" width_o="920" height_o="1248" data-src="https://freight.cargo.site/t/original/i/f49b501c8026eb9a985c014e20027a294eb28b064ed08212668b2d85e57a8844/tgs_key_art.png" data-mid="216317710" border="0" src="https://freight.cargo.site/w/920/i/f49b501c8026eb9a985c014e20027a294eb28b064ed08212668b2d85e57a8844/tgs_key_art.png" /> <img width="920" height="1248" width_o="920" height_o="1248" data-src="https://freight.cargo.site/t/original/i/70c94c317e72070c29db64edaf8bb5a58aeb3605e5cd4801f8beb22628a1d76c/tme_key_art.png" data-mid="216317709" border="0" src="https://freight.cargo.site/w/920/i/70c94c317e72070c29db64edaf8bb5a58aeb3605e5cd4801f8beb22628a1d76c/tme_key_art.png" /> <img width="920" height="1248" width_o="920" height_o="1248" data-src="https://freight.cargo.site/t/original/i/d1426c1ac7dd7e68935f6b9fd96c3065d051293eacdc7bd907ade3b99ca8d283/smt_key_art.png" data-mid="216317708" border="0" src="https://freight.cargo.site/w/920/i/d1426c1ac7dd7e68935f6b9fd96c3065d051293eacdc7bd907ade3b99ca8d283/smt_key_art.png" /> <img width="5100" height="2700" width_o="5100" height_o="2700" data-src="https://freight.cargo.site/t/original/i/61cecb17c5dd4c1a67c8ab032958c8f44e930f028a2926e02cef7ba7aa777f22/enc-rebrand_assets2.jpg" data-mid="216385049" border="0" src="https://freight.cargo.site/w/1000/i/61cecb17c5dd4c1a67c8ab032958c8f44e930f028a2926e02cef7ba7aa777f22/enc-rebrand_assets2.jpg" />THE TEAM Creative Direction – Lisa Cheung, Cosmo Campbell &nbsp; Designers – Rebekah Maurice, Amy Asin Illustrators – Amy Baker, Rebekah Maurice 3D &amp; Motion Design – Lawrence Elliot, Manuel Martin Key Art Illustrator – Paolo Carella https://amyasin.com/NATURALLY-SIMONS Wed, 27 Sep 2023 18:58:03 +0000 Amy Asin https://amyasin.com/NATURALLY-SIMONS <img width="7200" height="5400" width_o="7200" height_o="5400" data-src="https://freight.cargo.site/t/original/i/da68edecc7a26e7068bc132d4bb97a4d8e1cbbcabdf1a6b5f8785d0d982184e6/nac-layout.jpg" data-mid="192048859" border="0" src="https://freight.cargo.site/w/1000/i/da68edecc7a26e7068bc132d4bb97a4d8e1cbbcabdf1a6b5f8785d0d982184e6/nac-layout.jpg" /> NATURALLY SIMONSPROJECT TYPE Ad Strategy Conceptual ThinkingPhoto Editing Art Direction Campaign created in collaboration with copywriter Asha-Pratt Johnsson for the 2021 National Ad Challenge. Our campaign was centred around Simons’ promotion of natural fibres and innovative sustainable materials. The line “Naturally, Simons” also suggests that buying from Simons feels natural for the consumer. The surreal visual style highlights the beauty of nature and honours the natural world as a major source of inspiration for fashion designers. NAC 2021 Honourable mention&nbsp; <img width="7200" height="5400" width_o="7200" height_o="5400" data-src="https://freight.cargo.site/t/original/i/98aad11528e30a01f7b1c179573c1ffffd20cdb7e250f8e66d495e841cccd353/nac-layout2.jpg" data-mid="192048860" border="0" src="https://freight.cargo.site/w/1000/i/98aad11528e30a01f7b1c179573c1ffffd20cdb7e250f8e66d495e841cccd353/nac-layout2.jpg" /> <img width="7200" height="5400" width_o="7200" height_o="5400" data-src="https://freight.cargo.site/t/original/i/951c6211bb618d91dc1b9ee36fa2975020a8148ad7f8bf0790bd30ec4ffb580c/nac-layout3.jpg" data-mid="192048862" border="0" src="https://freight.cargo.site/w/1000/i/951c6211bb618d91dc1b9ee36fa2975020a8148ad7f8bf0790bd30ec4ffb580c/nac-layout3.jpg" />CONTRIBUTORS&nbsp;Asha Pratt-Johnsson – Copywriter https://amyasin.com/KARASU Sat, 14 Nov 2020 03:45:58 +0000 Amy Asin https://amyasin.com/KARASU <img width="16000" height="9000" width_o="16000" height_o="9000" data-src="https://freight.cargo.site/t/original/i/c4ec67c096ae088e4d7747a8991702a9c03e2e4289eebdde1d2877931427b825/Karasu-cover2.jpg" data-mid="198373161" border="0" src="https://freight.cargo.site/w/1000/i/c4ec67c096ae088e4d7747a8991702a9c03e2e4289eebdde1d2877931427b825/Karasu-cover2.jpg" /> KARASU PROJECT TYPE Brand IdentityPhotography&nbsp; Illustration Student Project Karasu (Crow in Japanese) is a Mom &amp; Pop Okonomiyaki (Japanese savoury pancake) joint in East Vancouver. It combines the owners’ love of local crows with Osaka’s vibrant and chaotic personality.&nbsp; A scrappy and soulful combination of a flour batter, shredded cabbage and almost any topping you want (Osakans prefer pork belly slices) , Okonomiyaki is best served with cold beer and piping hot gossip.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa950d7f1a6ce5337ebc2d57440591db442b38e64e7a1607b5b04b3d960b162e/karasu_setup2.jpg" data-mid="202524172" border="0" src="https://freight.cargo.site/w/1000/i/aa950d7f1a6ce5337ebc2d57440591db442b38e64e7a1607b5b04b3d960b162e/karasu_setup2.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8dd05600c9efb6e339c048fc042d145fe1e03882405b19e6ba30bcba8a0b6290/karasu_setup3.jpg" data-mid="202524174" border="0" src="https://freight.cargo.site/w/1000/i/8dd05600c9efb6e339c048fc042d145fe1e03882405b19e6ba30bcba8a0b6290/karasu_setup3.jpg" /> https://amyasin.com/M-OCEAN Tue, 26 Jan 2021 17:38:08 +0000 Amy Asin https://amyasin.com/M-OCEAN <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a8dd235fa4d31c13f6a4963929af32e81837e3eb1df1251d6e797d1ff888f44/mocean-cover.jpg" data-mid="96543086" border="0" src="https://freight.cargo.site/w/1000/i/8a8dd235fa4d31c13f6a4963929af32e81837e3eb1df1251d6e797d1ff888f44/mocean-cover.jpg" /> M’OCEANPROJECT TYPE Research Brand Identity&nbsp; UI Design&nbsp; Interior Design&nbsp; Capstone Project&nbsp; M’ocean is a healing centre that combines movement with psychotherapy to help trauma survivors heal. The brand identity is inspired by the gentle and powerful sensory experience of the ocean. &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/83a187ab6b7d015c657a25a31e368e072f7cb5251c2064a226f3b9df6dbfccaf/asin_work7.jpg" data-mid="96543138" border="0" src="https://freight.cargo.site/w/1000/i/83a187ab6b7d015c657a25a31e368e072f7cb5251c2064a226f3b9df6dbfccaf/asin_work7.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a717b30a4280ea128274b4777bc76f2b8f7fc0987d67e377f1ea883e3e2666fa/mocean-1.gif" data-mid="96542617" border="0" src="https://freight.cargo.site/w/1000/i/a717b30a4280ea128274b4777bc76f2b8f7fc0987d67e377f1ea883e3e2666fa/mocean-1.gif" /> https://amyasin.com/JEANN Thu, 05 Nov 2020 05:50:45 +0000 Amy Asin https://amyasin.com/JEANN <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fdee2fcf27ee3ccbf46df5fd227d89de33f7b7fb8194c8bf452884e0168f3dd2/cover.jpg" data-mid="103191530" border="0" src="https://freight.cargo.site/w/1000/i/fdee2fcf27ee3ccbf46df5fd227d89de33f7b7fb8194c8bf452884e0168f3dd2/cover.jpg" /> JEANNPROJECT TYPE Brand Identiy Logo Design Social Media UI Design Student Project Jeann is a gender inclusive fashion house that is driven by impeccable tailoring and unconventional silhouettes. Inspired by the legend of Joan of Arc and Onna-Musha (Japanese warrior women), Jeann dares you to break the rules of the gender binary in style.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca733fb909e2261e2940c7d37479e5e548128c0beb27183ccb2a16dc963a4346/asin_work.jpg" data-mid="103191694" border="0" src="https://freight.cargo.site/w/1000/i/ca733fb909e2261e2940c7d37479e5e548128c0beb27183ccb2a16dc963a4346/asin_work.jpg" /><img width="1900" height="1154" width_o="1900" height_o="1154" data-src="https://freight.cargo.site/t/original/i/c9b3a8c96a09d279dbc427bdaf3f74728d94330b48dc944bc8db45d7c88a1348/amy-asin--jeann--brand-identity--gender-inclusive-suits--retail-applications.jpg" data-mid="88652431" border="0" src="https://freight.cargo.site/w/1000/i/c9b3a8c96a09d279dbc427bdaf3f74728d94330b48dc944bc8db45d7c88a1348/amy-asin--jeann--brand-identity--gender-inclusive-suits--retail-applications.jpg" /><img width="1900" height="1154" width_o="1900" height_o="1154" data-src="https://freight.cargo.site/t/original/i/b6940b9e8e3968eae5a26b9e53d8a17a5d4e12af03dc51602c10d91fe93f14c4/amy-asin--jeann--brand-identity--gender-inclusive-suits--instagram-profile--instagram-story.jpg" data-mid="88652403" border="0" src="https://freight.cargo.site/w/1000/i/b6940b9e8e3968eae5a26b9e53d8a17a5d4e12af03dc51602c10d91fe93f14c4/amy-asin--jeann--brand-identity--gender-inclusive-suits--instagram-profile--instagram-story.jpg" /><img width="1900" height="1154" width_o="1900" height_o="1154" data-src="https://freight.cargo.site/t/original/i/eb498eda27a814ac2d5f3f228d51f0fd355b3132461166d7457199ccb56dea4b/amy-asin--jeann--brand-identity--gender-inclusive-suits--website.jpg" data-mid="88652436" border="0" src="https://freight.cargo.site/w/1000/i/eb498eda27a814ac2d5f3f228d51f0fd355b3132461166d7457199ccb56dea4b/amy-asin--jeann--brand-identity--gender-inclusive-suits--website.jpg" /><img width="1920" height="1281" width_o="1920" height_o="1281" data-src="https://freight.cargo.site/t/original/i/5a74a426c61fba3f081933206b60f2e9a1a57e1249cad2e5838ff82278dde59c/paper-mockup-scene.jpg" data-mid="103191476" border="0" src="https://freight.cargo.site/w/1000/i/5a74a426c61fba3f081933206b60f2e9a1a57e1249cad2e5838ff82278dde59c/paper-mockup-scene.jpg" /> https://amyasin.com/EDITORIAL-ILLUSTRATIONS Thu, 19 Nov 2020 20:07:45 +0000 Amy Asin https://amyasin.com/EDITORIAL-ILLUSTRATIONS <img width="1900" height="1229" width_o="1900" height_o="1229" data-src="https://freight.cargo.site/t/original/i/e410150345b2ef5954ccaa67f57318b553c543e48747b5cfececafce34ac2f5e/amy-asin--capilano-courier-editorial-illustrations--the-great-fatigue--hollywood-reboot-disney--live-action-remakes.jpg" data-mid="89479379" border="0" src="https://freight.cargo.site/w/1000/i/e410150345b2ef5954ccaa67f57318b553c543e48747b5cfececafce34ac2f5e/amy-asin--capilano-courier-editorial-illustrations--the-great-fatigue--hollywood-reboot-disney--live-action-remakes.jpg" /> <img width="1900" height="1229" width_o="1900" height_o="1229" data-src="https://freight.cargo.site/t/original/i/fd0e56194da5a6b56de4038eaded2a3f6ad2a482631a5855b8d3406e68c260cb/amy-asin-Courier--Issue-3--COVID-19-Notifications-in-VCH-Region--Feature-Illustration-spread.jpg" data-mid="89438050" border="0" src="https://freight.cargo.site/w/1000/i/fd0e56194da5a6b56de4038eaded2a3f6ad2a482631a5855b8d3406e68c260cb/amy-asin-Courier--Issue-3--COVID-19-Notifications-in-VCH-Region--Feature-Illustration-spread.jpg" /> EDITORIAL ILLUSTRATIONS PROJECT TYPEIllustration&nbsp; Sketching&nbsp; Conceptual thinking&nbsp; Illustrations commissioned by the Capilano Courier, Capilano University’s the student-run magazine.&nbsp; https://amyasin.com/Homepage Thu, 05 Nov 2020 05:50:47 +0000 Amy Asin https://amyasin.com/Homepage