NATURALLY SIMONS

PROJECT TYPE
Ad Strategy
Conceptual Thinking
Photo Editing
Art Direction

Campaign created in collaboration with copywriter Asha-Pratt Johnsson for the 2021 National Ad Challenge. Our campaign was centred around Simons’ promotion of natural fibres and innovative sustainable materials. The line “Naturally, Simons” also suggests that buying from Simons feels natural for the consumer. The surreal visual style highlights the beauty of nature and honours the natural world as a major source of inspiration for fashion designers.

NAC 2021 Honourable mention