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ENCHANT EVENT
BRANDING


PROJECT TYPE
Logo Design
Brand Identity 
Art Direction 

As a part of the Creative team at Enchant, I was tasked with establishing a cohesive visual identity for Enchant Christmas’ story-driven mazes. Together, we created a whimsical logo system that integrated story elements into the wordmark. Paired with the key arts and magical brand elements, it immersed the guests into the world of Enchant. 






THE TEAM
Creative Direction – Lisa Cheung, Cosmo Campbell  
3D & Motion Design – Lawrence Elliot, Manuel Martin
Key Art Illustrator – Paolo Carella
© Amy Asin 2024 . All rights reserved