![](https://freight.cargo.site/t/original/i/bf0f51efd8eead2c14f8931d15fc9e5479e766d287dc2ac5966a98b1ae984729/enc-logo-rgb.jpg)
ENCHANT EVENT
BRANDING
PROJECT TYPE
Logo Design
Brand Identity
Art Direction
As a part of the Creative team at Enchant, I was tasked with establishing a cohesive visual identity for Enchant Christmas’ story-driven mazes. Together, we created a whimsical logo system that integrated story elements into the wordmark. Paired with the key arts and magical brand elements, it immersed the guests into the world of Enchant.
![](https://freight.cargo.site/t/original/i/65f4eccf251262728959282dd718626bea238d618aa22643d55df22c169f1718/TGS.jpg)
![](https://freight.cargo.site/t/original/i/40e795d29fd71b8d7831d5fe8cd2d4ebc06178917e1267ddcb4e722b71ef851b/TME_1920-0-00-00-00_1.jpg)
![](https://freight.cargo.site/t/original/i/7acde03b5c65c8557088f6dcc3cc4cee474640fcc498fb3056f8c426b0d1f77d/SMT.jpg)
![](https://freight.cargo.site/t/original/i/a3b036f033f26338fe73816209f545930f24a59d9df3579982c97abbf31ffaeb/e80a1b162809797.63dbf2042e2d3.png)
THE TEAM
Creative Direction – Lisa Cheung, Cosmo Campbell
3D & Motion Design – Lawrence Elliot, Manuel Martin
Key Art Illustrator – Paolo Carella