As a part of the Creative team at Enchant, I was tasked with establishing a cohesive visual identity for Enchant Christmas’ story-driven mazes. Together, we created a whimsical logo system that integrated story elements into the wordmark. Paired with the key arts and magical brand elements, it immersed the guests into the world of Enchant.
Creative Direction – Lisa Cheung, Cosmo Campbell
3D & Motion Design – Lawrence Elliot, Manuel Martin
Key Art Illustrator – Paolo Carella