ENCHANT CHRISTMAS
PROJECT TYPE
Brand Refresh
Logo Design
Packaging Design
Brand Identity
Art Direction
As a part of the Creative team at Enchant, I contributed to their award-winning brand refresh project. My primary contribution was creating a packaging system for their premium holiday toy and decor line, allowing guests to bring the magic of Enchant into their homes.
I also co-created the updated logo system for Enchant’s events, adapting it to fit the new brand standards. Illustrated story-related elements tie the event themes together, creating a recognizable and adaptable "visual world of Enchant".
Inspired by modern Scandinavian design, Enchant’s rebrand is anchored by a four-pointed star pattern. Elegant, versatile and recognizable, it evokes the millions of twinkling lights at its events.
I also co-created the updated logo system for Enchant’s events, adapting it to fit the new brand standards. Illustrated story-related elements tie the event themes together, creating a recognizable and adaptable "visual world of Enchant".
Inspired by modern Scandinavian design, Enchant’s rebrand is anchored by a four-pointed star pattern. Elegant, versatile and recognizable, it evokes the millions of twinkling lights at its events.
THE TEAM
Creative Direction – Lisa Cheung, Cosmo Campbell
Designers – Rebekah Maurice, Amy Asin
Illustrators – Amy Baker, Rebekah Maurice
3D & Motion Design – Lawrence Elliot, Manuel Martin
Key Art Illustrator – Paolo Carella